Taco Bell - Wikipedia, the free encyclopedia
"On April 1, 1996, Taco Bell took out a full-page advertisement in The New York Times announcing that they had purchased the Liberty Bell to 'reduce the country's debt' and renamed it to 'the Taco Liberty Bell.' Thousands of people who did not immediately get the April Fool's Day hoax protested.
In 1998, it introduced the Taco Bell chihuahua, who spoke the line in commercials for their wildly popular 'Yo quiero Taco Bell' campaign. In the Spanish language, yo quiero means I want (or love). The little dog's real name was 'Dinky'.
However, recently in the mid-2000s, Taco Bell has gone away from the chihuahua and instead has promoted its value menu through 'I'm Full!!' commercials.
Taco Bell encourages its diners to 'think outside the bun', a reference to its bypassing the efforts and popularity wars of such hamburger-selling fast food chains as McDonald's and Burger King through the tortilla instead of the bun. Ironically, Taco Bell had a menu item called the 'Bell Beefer' (bun, [taco spiced] beef, lettuce, cheese and tomato) in the mid to late 1980's designed to compete with burger chains, but the product did not catch on."
1 comment:
it's great when take chances with their marketing campaigns (such as with the Taco Liberty Bell)
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